Google search and documents has revolutionized the internet. Most people use Google search to find any thing and every thing on the internet. The search engine has lead to greater profits and higher stock prices for Google. Has innovation made Google America's best company?
In many ways Google business approach is less is more has been very effective. The Google home page is very simple and loads fast, prompting users to make Google their default home page. This switch helped introduce iGoogle personalized home page and eventually Gmail. Gmail itself became a game changer because user received 1GB mailbox t no additional change and the competition has to follow suit
Google innovation has continued to lead the way with Google Apps such as: Google talk, Adsense, Wave, Earth, Android, and Google 411 which has evolved into the Google cloud. Google is betting a higher number of users will do business and work in the Google cloud as oppose to on their own desk top.
As more businesses move toward a collaboration platform, Google is updating Docs to be a all-in one cloud based collaboration. Google Docs is being designed to take Microsoft office documents and convert them into Google Docs with out losing Office formatting. Supposedly, two or more people can be editing various documents with very little delay time, enhancing real time collaboration
Google Apps have proven to be stable enough for business to move their entire email systems to Google's enterprise email solution. Google email is $50 per user a year, and Docs are included. Google Apps included email, word processing, spreadsheet, and presentation suite.
Innovation and good applications and services has made Google a success. I am currently testing Google suite of applications and will review.
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